Brand Summary
Maxi's was founded in Pretoria in 1993, by an entrepreneur
who saw an opportunity in the market for a family restaurant
franchise, offering a wider range of food and focusing on a
quality offering. In 2005 Maxi's was acquired by
Scooters Pizza (Pty) Ltd with 28 outlets. In 2007 Maxi's was
repositioned with a new corporate identity, menu design,
national promotions and a new store image.
This revamp along with an agreement with Caltex in which remaining BJ sites were converted to Maxis means that brand has grown to over 60 outlets nationally.
Vision
To be the preffered breakfast, lunch & early dinner destination for the south african family in the areas in which we trade
Mission
- At Maxi's you will be served superior quality, made to order, tasty food in generous portions.
- Maxi's offers a unique product and wide offering for the whole family.
- Maxi's will provide service excellence that is the benchmark in the sector.
- Maxi's will create a memorable customer experience, underpinned by value.
- Maxi's will provide a meaningful career and investment opportunity to both team members, franchisees and stakeholders.
- Maxi's will have a profitable franchise network.
- Re-position the Maxi's brand as a trendy and attractive market offering to grow our customer base & broaden our customer base.
