We are clearly focused on becoming the preferred vertically integrated franchisor
in Africa - not by size but by excelling in our chosen areas of diversified operation.
We believe being the best means that superior returns for franchisees and
stakeholders are just as important as responsible governance and corporate citizenship.
We boldly aim to double our earnings by February 2014 (from 1 March 2012)
Taste is a South African-based management group that is invested in a portfolio
of mostly franchised, category specialist and formula-driven, quick-service
restaurant and retail brands that have the following characteristics:
They are sustainably and compellingly branded, where the brand itself is an
important differentiating factor.
They can reasonably be developed to be the South African customer’s first choice
in the categories in which they trade.
They maintain value leadership through operational excellence supported by high
volumes relative to the category in which they trade.
They have common customers in the broad middle market and offer these
customers strong value propositions relative to their segment.
The value proposition and brand equity is driven by relatively large marketing
funds within their segment.
On balance, they offer sustainable returns to franchisees commensurate with
the capital investment, risk and effort incurred to own and operate an individual
Each format is appropriately differentiated but complementary, relative to the
balance of the Taste portfolio.
Each format offers opportunities for vertical integration such that material profit
streams can reasonably be expected from sourcing and distribution, franchise
management royalties and company store ownership.
Each format both adds and derives value from being part of the Taste portfolio
greater than would be possible as a standalone entity.