Brand Summary
Taste is a South African based management group that is
invested in a portfolio of mostly franchised, category
specialist and formula driven, quick service restaurant
and retail brands.
The growth of restaurants or outlets of the group is driven by
franchisee ownership, thereby reducing the capital
requirements and focusing the brand holders on building
Brand Equity through franchisee support, supply chain
management and aggressive marketing.
Milestones
September 2000
1st Scooters Pizza store opening, Westville, Kwa-Zulu Natal
19 June 2001
Acquisition of Chess Pizza and opening of 3 Scooters Pizza stores in Gauteng, all in on 1 day!
September 2002
Scooters Pizza wins first of many FASA awards!
September 2003
Scooter's Pizza becomes a member of the Proudly SA Campaign
11 March 2004
Scooters Pizza breaks the Guinness World Record for pizza delivery by delivering a pizza from South Africa to Las Vegas... 39 hours later
April 2005
Scooters Pizza acquires Maxi's Grill Marketing
September 2006
Scooters Pizza Awarded the Best Pizza in Joburg title. Leisure Options Readers Choice Awards.
October 2006
Taste Holdings formed, Taste Holdings lists on JSE
March 2007
Scooters Pizza celebrates the opening of their 100th store
August 2007
Scooters Pizza attempts the "Epic Scooters Pizza Delivery"
August 2007
Maxi's launches their "life" image
2008
Taste Holdings becomes diversified franchiser & acquires NWJ
2008
Taste Holdings acquires BJ's
2009
Maxi's & NWJ are finalists for Franchiser of the Year
2009
Maxi's is awarded finalist for Brand Builder of the Year
