INVESTOR CENTRE > Why Invest
With demonstrated ability to grow organically; promoted by large marketing funds; and led by entrepreneurial people with track records of success.
The portfolio of brands targets 85% of SA consumers from LSM 4 (C income) upwards with propositions that are underpinned by strong value-for-money offerings.
The founding directors and divisional CEOs are all shareholders, and have all owned and grown businesses in the past. Owner-led and professionally managed with strong experience in the southern African consumer market.
Although the group has been listed for ten years, the brands that underlie the business have a combined trading history of over 200 years. Proven record of financial strength and management.
The ten-year review clearly highlights the group's ability to grow organically and through acquisition.
The hybrid franchise model in both divisions yields high levels of cash generation with minimal capital expenditure required for growth due to franchisees funding new store growth.
The group has always had an independent non-executive chairperson, and subcommittees which are led by non-executive directors. Taste has a good record of disclosure and shareholder communication and complies with foreign laws due to its international licensing.